If you’re an independent artist or small company, there are a lot of expectations to live up to at performances and events. Not only do you have to give a dazzling performance or speech, you also need to ‘work the room’ – that terrible way of describing the networking that makes guests feel welcome and important to your practice. Here are some helpful ways to get in and out of conversations, keep yourself moving and share your presence with as many guests as possible.
The tyranny of the urgent can destroy strategy if its not kept in check. Art must be made, tickets sold and funds raised. Here are the things to look out for and address to make sure strategy is front and centre of your organisation.