Business & revenue development for the creative sector
Building a successful creative enterprise is a never-ending process of attracting new clients or customers, wooing partners and forging strategic alliances.
But before you can find buyers or sell your creative output, you first need to know what sets you apart from your competitors. You also need to have the right market presence, the right tools, the right processes and the right partners in place.
If you want to make sure your creative organisation has each of these elements working together for you, we can help.
We can show you how to unlock and articulate your value proposition so that your points of difference are clear. We can also show you how to exceed expectations and achieve customer intimacy through industry-leading customer relationship management.
And, if you want to make sure you’re targeting and cementing the relationships that will help your organisation achieve its ambitions, we can do that too.
Read our thinking on business development and fundraising
With over 3.4 billion users worldwide in 2019 (1) and a global penetration rate of 45 per cent (1), social media offers marketers a great return on investment, enabling them to reach large audiences at a low cost (1). With half the world's population now on social...
If you’re an independent artist or small company, there are a lot of expectations to live up to at performances and events. Not only do you have to give a dazzling performance or speech, you also need to ‘work the room’ – that terrible way of describing the networking that makes guests feel welcome and important to your practice. Here are some helpful ways to get in and out of conversations, keep yourself moving and share your presence with as many guests as possible.
When you're a fundraising professional, it’s easy to compare our philanthropic landscape to the generosity of Americans and worry that we don’t have a culture of philanthropy in Australia. While it’s true that Australia’s high net worth individuals are performing...